Nisan 23, 2026
PayPal’s Streaming Adtech Play: A Clumsy Power Grab Targeting TV Advertisers
PayPal’s new streaming TV ad partnerships with Spectrum Reach, Tubi, and Warner Bros. Discovery are a desperate bid to turn payment data into ad dollars—without truly understanding the adtech landscape.
Nisan 23, 2026
Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise
Social Media Week 2026 brought the real social media operators together to cut through the noise and call out the industry's lazy strategies and hype. Here’s what actually matters.
Nisan 23, 2026
Code and Theory Hires JJ Schmuckler to Babysit CMOs Lost in the AI Fog
Code and Theory’s new president JJ Schmuckler is stepping into the AI chaos to help CMOs cut through the hype and grasp what actually matters in digital transformation.
Nisan 23, 2026
Tim Cook Made Apple Ads Invisible Gold; John Ternus Faces the Nightmare of Scaling That Secret Sauce
Tim Cook turned Apple’s discreet ad business into a silent revenue powerhouse. His successor, John Ternus, faces the brutal task of scaling that success without selling out Apple's privacy-first ethos.
Nisan 23, 2026
Hulu’s Get Real House: Brand Cameos Masquerading as Reality TV Stardom in Year Two
Hulu’s Get Real House doubles down on branded content by weaving brands directly into its reality show this year, turning participants into walking commercials. It’s a move that highlights the ongoing grift of commodified authenticity in modern marketing.