IndexNow launched in October 2021 as a ‘game-changer’ for indexing, yet after 30+ months, it’s a ghost with zero measurable lift in Google or Bing crawl efficiency.
The llms.txt file trend exploded in early 2024 as publishers scrambled to control AI crawlers, but it’s already proving to be a waste of time and resources.
Despite the AI hype, 85% of SEO agencies still rely on outdated tactics and plugin bloat, failing to deliver real AI-fueled search growth.
Less than 30% of publishers fully implement Schema.org markup despite Google’s AI advancements since 2022, leaving critical insights untapped.
Launched in 2021 by Microsoft Bing and later adopted by Google in 2023, IndexNow promises instant indexing but delivers near-zero real impact on search visibility.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.