Dove Men+Care’s World Cup campaign hijacks soccer’s iconic anthem 'Seven Nation Army' for a cringe-worthy skincare pitch, exposing the lazy side of sports marketing.
Seth Matlins’ new podcast with Vox Media promises brand-building insights but risks falling into the same marketing echo chamber of hype and jargon.
Dentsu’s CEO Takeshi Sano may have kept Heineken on board, but losing Microsoft exposes deeper cracks in the agency’s strategy and innovation.
Expedia’s year-long partnership with Twitch star IShowSpeed is less about innovation and more about desperate clout chasing. Viral reach without substance is a losing game.
Agentic media buying promises to change programmatic advertising, but without transparency and human oversight, it risks becoming another opaque black box hiding accountability failures.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.