Amazon is integrating its consumer data with Netflix’s UK ad inventory, escalating its control over connected TV advertising and privacy concerns alike.
Amazon’s upfront event has evolved from a content showcase to a strategic pitch for its ad tech ecosystem, signaling a seismic shift in how advertising dollars are fought over.
This week’s top ads from Adidas, Canva, and Liquid Death prove that authenticity and boldness still outshine the endless sea of generic agency fluff.
Adcolor’s 20th anniversary isn’t just a milestone—it’s a wake-up call. With a revamped year-round program and a fresh awards approach, the organization confronts the tired, performative DEI playbook head-on.
WPP’s approval of a $14.8 million pay package for CEO Cindy Rose exposes the agency industry’s obsession with executive excess amid stagnant growth and hollow innovation.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.