This week’s Cannes ‘experiential’ beach stunts weren’t sunk by creativity—they were fried by overheated iPads, bureaucratic lifeguards, and plain old bad planning.
CBS just nuked the old 60 Minutes playbook, firing Tanya Simon and handing the keys to Nick Bilton. This isn’t a facelift—it’s an ultimatum.
Crocs turned public mockery into a money machine by leaning into the ugly, not running from it. Most brands are too scared to try.
Ferrari’s new model didn’t just miss the mark, it torched the brand’s luxury cachet and spooked the markets. Welcome to Jaguar’s old hell.
Marketers, your trust problem isn’t a funnel issue—it’s the result of years of treating customers like click-fodder. No AI, no A/B test, no plugin will fix this.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.