Google’s SGE shipped to 2B users in May 2025, yet most agencies still ignore AI-powered search data. If your reports don’t mention AI, you’re paying for incompetence.
By 2026, 80% of organic links in Google's SGE will be vaporized. If you're still clinging to Yoast and 'Ultimate Guides,' you're cannon fodder.
The stampede toward fractional CMOs this spring isn’t about saving money—it’s desperation for real expertise, and the sharks are circling.
AI isn’t free—this spring, the bill is landing, and it’s ugly. Uber’s token meltdown is just the latest proof that martech hype hides busted infrastructure.
Nike and McDonald’s turned Devin Booker’s sneaker drop into a corporate scavenger hunt in the Arizona heat, blurring the line between fandom and unpaid promo work.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.