Mayıs 8, 2026
The Trade Desk’s Chief Strategy Officer Samantha Jacobson Jumps Ship to OpenAI—Here’s Why It Matters
Samantha Jacobson’s move from The Trade Desk to OpenAI is a wake-up call: the future of adtech is AI, and legacy platforms are running out of time to catch up.
Mayıs 8, 2026
Vanity Metrics Are the Silent Killer of Social Media Strategy—Here’s Why You Should Stop Chasing Likes
Chasing likes and follower counts without linking social media metrics to real business results is a recipe for failure. Richelle Batuigas exposes why vanity metrics are killing your social strategy.
Mayıs 8, 2026
From Cadillac Ads to CEO Moves: Melissa Grady Dias Breaks the Mold in Preventive Healthcare Tech
Melissa Grady Dias, formerly Cadillac’s marketing lead, is now CEO of a tech-powered preventive healthcare startup, aiming to disrupt the industry’s stale growth playbook.
Mayıs 8, 2026
The Trade Desk’s Growth Stalls to Pandemic-Era Lows Amid Publicis Acquisition Chatter
The Trade Desk’s revenue growth has slowed to its weakest rate since the pandemic, signaling trouble in programmatic’s growth story. Meanwhile, acquisition talks with Publicis are heating up.
Mayıs 7, 2026
Publishers Pin AI Licensing as Programmatic Ad Revenues Crater — But Don’t Hold Your Breath
Publishers are cautiously celebrating AI licensing revenue as programmatic ads plummet, but this so-called lifeline is more stopgap than salvation.