Mayıs 7, 2026
Possible’s Lisbon Expansion: A Marketing Agency’s Bold Bet on Tech and Culture in 2027
Possible plans to expand to Lisbon by 2027, doubling down on its unique blend of marketing, tech, culture, and creativity — but can it escape the usual agency grift?
Mayıs 7, 2026
Why Mega Creators’ Personal Brands Are Failing As Media Empires
Mega creators like MrBeast and Alex Cooper are crashing into the harsh reality that their personalities alone don’t build scalable media companies. The creator economy grift is real.
Mayıs 7, 2026
Marketers Are Throwing AI Tools at Teams Who Don’t Know How to Use Them — And It’s a Disaster
Marketers are rushing to adopt AI tools but are failing to train staff, turning AI investments into costly failures. The hype around AI adoption masks a critical skills gap.
Mayıs 7, 2026
OpenAI’s ChatGPT Ads Rollout: A Clumsy Expansion into the U.K., Brazil, and Beyond
OpenAI’s ChatGPT is testing ads in new markets, but this expansion is less innovation and more a desperate ad play masquerading as thoughtful growth.
Mayıs 7, 2026
Sainsbury’s Mark Given Takes Helm at ISBA, Promising to Shake Up UK Marketing Standards
Mark Given, Sainsbury’s marketing and tech chief, takes over as ISBA president promising to disrupt complacency and raise industry standards.